Safety Alerts
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PRIMULA PRODUCT RECALL: UPDATE 20/07/2020
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PRIMULA PRODUCT RECALL: UPDATE 20/07/2020
Sorry that we’ve been away from retail shelves for a short while but your favourite cheese is now getting back into stores. It may take a short while to re-stock every retailer, but we’ll soon be back in all stores and rest assured our products are safe and as good as ever.
We’ve been absent after detecting a small problem in the factory with one tube of our cheese, so we pulled all of our products to protect you, our customers, because we never compromise on safety. You’ll be glad to know that we investigated the issue, identified the cause and have put measures in place to ensure that it doesn’t happen again in the future.
We don’t take your support for granted and really appreciate your on-going loyalty to your favourite cheese. We’re working really hard to reward that loyalty by exploring new flavours. Watch out for those developments!
You will also be pleased to know that your support helps to improve people’s lives, with ALL of our profits going to good causes on your doorstep and worldwide. In 2018 alone, we helped to donate towards £11.2 million, that’s over 11 million good reasons to keep choosing our cheese, adding a punch of great flavour for you and for those you share it with.
But just a reminder about our precautionary recall. We found a manufacturing fault that involved a tube of Primula cheese. We don’t compromise on safety, so after finding this potential contamination issue we recalled the following products with best before dates:
150g Primula Cheese tubes, all flavours – BB 25.12.20 to BB 28.01.21
100g Primula Cheese tubes, all flavours – BB 30.10.20 to BB 10.12.20
With the safety and quality of our food, along with your wellbeing our absolute priority, we stopped production and instructed retailers to remove our tubes from their shelves. If you have any Primula Cheese tubes with these best before dates, please do not eat it. Instead, take a picture of your tubes, throw them away and get in touch.
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